Pacesetter Homes is a single-family homebuilder with over 65 years of experience, operating in Western Canada, Dallas, and Austin, Texas. As part of the Qualico family, Pacesetter Homes is recognized for its award-winning home designs, personalized interior finishes, and commitment to customer satisfaction. 

 

In this role, I contribute to strategic marketing initiatives aimed at increasing brand visibility, enhancing community engagement, and driving home sales through various digital and in-person channels, including:

Campaign Execution and Digital Strategy

• Assist in implementing marketing campaigns, promotions, and community events.

• Manage digital communications, including drafting and distributing email marketing campaigns to target audiences.

• Maintain and optimize the company’s online presence through third-party platforms like Zillow, ensuring content accuracy and visual appeal.

• Track and report on campaign performance to evaluate effectiveness and inform future strategies.

Social Media Management and Content Development

• Maintain and monitor social media platforms with approved content that aligns with the brand’s voice.

• Analyze engagement metrics to refine content strategies and improve reach and interaction.

• Collaborate on creative direction and generate new content ideas to strengthen the brand’s presence in the homebuilding industry.

Creative Production and Community Engagement

• Develop marketing materials such as brochures, flyers, signage, and video content to support both corporate branding and community-specific promotions.

• Visit communities and model homes to ensure marketing consistency, brand alignment, and visual excellence.

• Participate in neighborhood meetings and local events, including weekends, to provide onsite support and engage with prospective homebuyers.

Website Management and Cross-Functional Collaboration

• Edit and maintain website content, promotions, and SEO updates to enhance user experience and search visibility.

• Work closely with the Sales team to create targeted campaigns and develop materials that drive traffic and conversions in specific communities.

• Assist with signage logistics and coordinate replacements to maintain cohesive branding across all locations.

Teamwork and Growth Mindset

• Contribute to a collaborative team environment by setting measurable goals, sharing ideas, and staying current with marketing best practices.

• Build strong, trusting relationships across departments, aligning marketing efforts with sales and business objectives.

• Take the initiative on special projects, demonstrating accountability, adaptability, and a proactive mindset in a fast-paced industry.